Sega to acquire Angry Birds maker Rovio for $776 million

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A design of Offended Birds character ‘Red’ sits on exhibit inside the reception area of the Rovio Amusement Oy headquarters in Espoo, Finland, on Thursday, Feb. 28, 2019.

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Japanese gaming huge Sega declared Monday it has designed a 706 million euro ($776 million) present for the maker of the Angry Birds puzzle match, Finland’s Rovio Leisure Oyj.

The offer would be for the entirety of Rovio’s excellent shares and choices, valuing the stocks at 9.25 euros per share, a about 19% high quality to their closing rate right before the announcement, Sega said. It is valuing the selections at 1.48 euros.

Rovio’s board is in help of the offer, the firm additional.

Rovio game titles have been downloaded more than 5 billion situations, in accordance to the assertion Monday. In the meantime its Offended Birds franchise has been licensed into other entertainment and client products.

Tokyo-based Sega was launched in 1960 and is best-recognized for its Sonic the Hedgehog and Overall War franchises, as well consoles like the Sega Genesis/Mega Drive, well known exterior of Japan in the 1990s. 

It needs to use Rovio to increase its existence in the cell gaming market place and said it would use its live-operated mobile sport development capabilities to strengthen progress of cell-dependent variations of its existing games.

The Wall Avenue Journal had previously claimed the Rovio offer was envisioned to be worth all-around $1 billion.

Rovio shares ended up up 17.88% at 9:00 a.m. London time.

Shares of Sega Sammy, the keeping enterprise of Sega next its 2004 merger with online games maker Sammy, closed 4.2% reduce on Monday just before the acquisition was declared.

“Amongst the quickly expanding international gaming marketplace, the mobile gaming sector has particularly significant prospective, and it has been SEGA’s lengthy-phrase intention to speed up its expansion in this field,” said Sega Sammy’s Group CEO, Haruki Satomi, in a statement.

Angry Birds is “beloved throughout the environment,” he reported. “I am assured that, as a result of blend of both equally companies’ brands, characters, fanbase, as nicely as company culture and functionality, there will be considerable synergies made going forward.”

Rovio CEO Alexandre Pelletier-Normand said Pink, the direct character in Offended Birds, and Sonic the Hedgehog have been “two globally regarded and iconic figures created by two remarkably complementary corporations, with a globally attain that spans mobile, Pc/console, and over and above.”

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Sega to acquire Angry Birds maker Rovio for $776 million
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