Do you know the performance criteria that you must maintain on your website? You may be about to start in the digital world with a website or you already have one that is not achieving the expected results. In any case, you should pay close attention to some website errors that can cost you some clients and conversions.
Errors will cause many visitors to your site to leave the interface immediately, have problems navigating, and perceive too many obstacles or confusion in the information.
So, what should you avoid when developing a search-optimized website? Discover the possible weaknesses in your website that you need to correct or the errors that you should avoid if you are about to start developing your website or online store.
Slow loading time
Year after year, the loading time of a website becomes more important. Therefore, companies should strive to achieve better loading times and a lot of stability on their website.
Users do not have, nor will they have, the patience to wait more than a few seconds. On the other hand, Google penalizes pages with loading errors.
When your website takes too long to load, the most logical user action is to leave the site and perform a new search on Google.
To avoid this error, check with an online analysis tool the speed of your website and the possible errors that are causing slow loading.
Another approach to optimize loading time is to prioritize what type of elements will be included on the website and how they will be displayed
In reality, few users navigate in infinite scroll to the footer of a page, therefore, some brands have dispensed with displaying this information by reducing the display elements.
You don’t have mobile-first web design
All online sites must have an adaptive design for any type of screen, especially that of mobile phones. However, today we already talk about mobile design as the first premise of creating a website.
Verify that navigation is simple and comfortable and that the user can make use of all the elements arranged in the design.
Another error that could be related to a deficiency in the mobile and responsive design is the lack of updating in the graphic theme.
Perhaps it is time to renew colors, resources, fonts, and organization of elements so that the website has a modern, innovative, and functional interface. Making it more adjusted to new trends could avoid a considerable loss of conversions.
Worthless content
Quality, optimized content is necessary to attract traffic and build trust. Information that is not original, incomplete, inaccurate, or not updated generates distrust.
On the other hand, valuable content that has been created to help users resolve questions or problems or carry out specific actions increases satisfaction and gives authority.
Poor calls to action
CTAs are necessary to reinforce customers’ conversion intention. Additionally, many users need a clear indication of what to do when they are on a website. However, poorly used calls to action are web errors that affect your ability to convert.
First, you should avoid using words that no longer generate a good reaction in users. Calls to action should help a user go from one step to another, but not create false illusions or expectations. Avoid false promises or compromising statements for your company or products.
Do you need help doing a complete analysis of your website and cleaning it of errors or do you want to get off to a good start? At Digital Specialist our experts are prepared to help you increase your conversions and customer retention.